Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

The Natural Step for Communities: How Cities and Towns can Change to Sustainable Practices

Sustainability may seem like one more buzzword and cities and towns like the last places to change, but The Natural Step for Communities provides inspiring examples of communities that have made dramatic changes toward sustainability and explains how others can emulate their success.

Chronicled in the book are towns like Övertorneå, whose government operations recently became 100 percent fossil fuel-free, demonstrating that unsustainable municipal practices really can be overhauled. Arguing that the process of introducing change—whether converting to renewable energy or designing compact development—is critical to success, the authors outline why well-intentioned proposals often fail to win community approval and why an integrated approach—not "single-issue" initiatives—can surmount challenges of conflicting priorities, scarce resources and turf battles.

The book first clarifies the concept of sustainability, offering guiding principles—the Natural Step framework—that help identify sustainable action in any area. It then introduces the 60+ eco-municipalities of Sweden that have adopted changes to sustainable practices throughout municipal policies and operations. The third section explains how they did it and outlines how other communities in North America and elsewhere can do the same. Key to success is a democratic, "bottom-up" change process and clear guiding sustainability principles, such as the Natural Step framework.

Toward Sustainable Communities: Resources for Citizens and Their Governments

Local governments are increasingly caught between rising expectations that development initiatives be sustainable and the fact that more and more services are being downloaded to the municipal level. The third edition of this classic text offers practical suggestions and innovative solutions to a range of community problems—-including energy efficiency, transportation, land use, housing, waste reduction, recycling, air quality and governance. In clear language, with updated tools, initiatives and resources, a new preface and foreword, this sustainable practices resource is for both citizens and governments.

The Philosophy of Sustainable Design

In "The Philosophy of Sustainable Design", Jason McLennan outlines the major ideas and issues that have emerged in the growing movement of green architecture and sustainable design over the last thirty years. This book is intended as a starting point for anyone involved in the building industry on a journey to learn how they can build more responsibly. The book is rooted in practical knowledge but rather than being a 'how to' book, asks individuals to understand how the philosophy of sustainable design can affect their own work. This book lays the groundwork and philosophical basis for more technical study. McLennan relies on his extensive experience with sustainable design having been a consultant to dozens of projects and design teams all over the country. Tapping into the work of many pioneers and 'green design philosophers' McLennan clearly presents a framework for people to understand Sustainable Design and how ultimately it will become the future of architecture and design

Sustainable Urbanism: Urban Design With Nature

Written by the chair of the LEED-Neighborhood Development (LEED-ND) initiative, Sustainable Urbanism: Urban Design with Nature is both an urgent call to action and a comprehensive introduction to "sustainable urbanism"--the emerging and growing design reform movement that combines the creation and enhancement of walkable and diverse places with the need to build high-performance infrastructure and buildings.

Providing a historic perspective on the standards and regulations that got us to where we are today in terms of urban lifestyle and attempts at reform, Douglas Farr makes a powerful case for sustainable urbanism, showing where we went wrong, and where we need to go. He then explains how to implement sustainable urbanism through leadership and communication in cities, communities, and neighborhoods. Essays written by Farr and others delve into such issues as:

• Increasing sustainability through density.
• Integrating transportation and land use.
• Creating sustainable neighborhoods, including housing, car-free areas, locally-owned stores, walkable neighborhoods, and universal accessibility.
• The health and environmental benefits of linking humans to nature, including walk-to open spaces, neighborhood stormwater systems and waste treatment, and food production.
• High performance buildings and district energy systems.