Green Business tips, plans, opportunities, jobs
Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as WalMart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought.
Paul Hawken, the entrepreneur behind the Smith & Hawken gardening supplies empire, is no ordinary capitalist. Drawing as much on Baba Ram Dass and Vaclav Havel as he does on Peter Drucker and WalMart for his case studies, Hawken is on a one-man crusade to reform our economic system by demanding that First World businesses reduce their consumption of energy and resources by 80 percent in the next 50 years. As if that weren't enough, Hawken argues that business goals should be redefined to embrace such fuzzy categories as whether the work is aesthetically pleasing and the employees are having fun; this applies to corporate giants and mom-and-pop operations alike. He proposes a culture of business in which the real world, the natural world, is allowed to flourish as well, and in which the planet's needs are addressed. Wall Street may not be ready for Hawken's provocative brand of environmental awareness, but this fine book is full of captivating ideas.
In Natural Capitalism, three top strategists show how leading-edge companies are practicing "a new type of industrialism" that is more efficient and profitable while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century, cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle their products, and the world's standard of living will jump without further damaging natural resources. "Is this the vision of a utopia? In fact, the changes described here could come about in the decades to come as the result of economic and technological trends already in place," the authors write.
They call their approach natural capitalism because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike.
Challenging the prevailing wisdom that the goal of economies should be unlimited growth, McKibben (The End of Nature) argues that the world doesn't have enough natural resources to sustain endless economic expansion. For example, if the Chinese owned cars in the same numbers as Americans, there would be 1.1 billion more vehicles on the road—untenable in a world that is rapidly running out of oil and clean air. Drawing the phrase "deep economy" from the expression "deep ecology," a term environmentalists use to signify new ways of thinking about the environment, he suggests we need to explore new economic ideas. Rather then promoting accelerated cycles of economic expansion—a mindset that has brought the world to the brink of environmental disaster—we should concentrate on creating localized economies: community-scale power systems instead of huge centralized power plants; cohousing communities instead of sprawling suburbs. He gives examples of promising ventures of this type, such as a community-supported farm in Vermont and a community biosphere reserve, or large national park–like area, in Himalayan India, but some of the ideas—local currencies as supplements to national money, for example—seem overly optimistic. Nevertheless, McKibben's proposals for new, less growth-centered ways of thinking about economics are intriguing, and offer hope that change is possible.
Acclaimed environmentalist Speth asserts that our capitalist economy, with its emphasis on continuous robust growth, is at loggerheads with the environment. He minces no words as he writes that to destroy life as we know it, all we have to do is “keep doing exactly what we are doing today.” Observations from nineteenth-century naturalists, such as Audubon writing about the passenger pigeon, reveal humanity’s failure to understand the repercussions of environmental destruction, a lack of foresight now exacerbated by the whirlwind demands of modern consumerism. Quotes from economists, political philosophers, and technology experts offer erudite analyses of a realization set out in Bill McKibben’s Deep Economy (2007) and now gaining momentum: society’s slavish devotion to economic growth does not allow for critical environmental protections. We need look no further than the controversial Kyoto Protocol, Speth reminds us, as evidence. If Americans do not rein in spending, only one result is assured. If we do not learn to consume less, we will consume the biosphere itself in our binge.
Imagine a world in which the excess energy from one business would be used to heat another. Where buildings need less and less energy around the world, and where “regenerative” commercial buildings – ones that create more energy than they use – are being designed. A world in which environmentally sound products and processes would be more cost-effective than wasteful ones. A world in which corporations such as Costco, Nike, BP, and countless others are forming partnerships with environmental and social justice organizations to ensure better stewardship of the earth and better livelihoods in the developing world. Now, stop imagining – that world is already emerging.
A revolution is underway in today’s organizations. As Peter Senge and his co-authors reveal in The Necessary Revolution, companies around the world are boldly leading the change from dead-end “business as usual” tactics to transformative strategies that are essential for creating a flourishing, sustainable world. There is a long way to go, but the era of denial has ended. Today’s most innovative leaders are recognizing that for the sake of our companies and our world, we must implement revolutionary—not just incremental—changes in the way we live and work
At its heart, THE NECESSARY REVOLUTION contains a wealth of strategies that individuals and organizations can use — specific tools and ways of thinking — to help us build the confidence and competence to respond effectively to the greatest challenge of our time. It is an essential guidebook for all of us who recognize the need to act and work together—now—to create a sustainable world, both for ourselves and for the generations to follow.
American entrepreneurs, corporate tycoons, and financiers are plotting what they do best—creating new industries that change the world and making billions in the process—a plot that will ultimately save the planet.
The Plot to Save the Planet is an illuminating and inspiring look at the “conspiracy” to make green technology the Silicon Valley of the twenty-first century—the creator of massive numbers of jobs and huge amounts of wealth. Suddenly, the ugly mudslinging between environmentalists and big business has abated, and these two previously opposed forces are now strange bedfellows in a race to head off climate change.
How is this new frontier being shaped? Brian Dumaine is your guide in this intriguing look into the very near future filled with colorful and informative stories about the entrepreneurs, investors, and corporate mavericks who are managing to pull off the feat of combining economic growth and environmental protection to battle global warming.
Eric A. Davidson's engaging and informative book couldn't have come at a more timely moment. In an age when high technology is driving our economy and propelling us further from the ecological system that physically supports us, You Can't Eat GNP sends a loud and urgent message: the economic system will fail if the ecosystem is not carefully managed.
As Davidson explains, the system of neoclassical economics, which governs our economy, assigns value to goods depending on the level at which they're produced and consumed. For example, marketed consumer products like bread hold high value, while bread's main ingredient, flour, holds less. Flour in its unprocessed form, wheat, holds even less value, and the soil from which wheat is grown holds the least worth of all. This triangle has become an exact inversion of the ecologist's pyramid, however, in which soil--which supports the entire ecological system, from plants to herbivores to carnivores--is viewed as the pyramid's stabilizing resource. Davidson argues these opposing models must be integrated in order to preserve the ecological system that sustains our economic system. He doesn't propose a "back to nature" solution, nor does he negate the importance of technological developments stimulated by our present mode of economics. He does, however, agree with R.H. Tawney's observation that "If economic ambitions are good servants, they are bad masters." Davidson examines the environmental effects of rigidly employed economic values such as cost-benefit analysis and considers the inevitable economic effects of global warming, waste disposal, and the failure to pursue sustainability. Though his proposals for change are not extensive, he does offer workable (and sometimes controversial) suggestions for both individual and community action.
In Natural Capitalism, three top strategists show how leading-edge companies are practicing "a new type of industrialism" that is more efficient and profitable while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century, cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle their products, and the world's standard of living will jump without further damaging natural resources. "Is this the vision of a utopia? In fact, the changes described here could come about in the decades to come as the result of economic and technological trends already in place," the authors write.
They call their approach natural capitalism because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems.
People of all ages and backgrounds are seeking work in career fields that will help save the planet, yet many people are unaware of the variety of green careers available. This unique career guidance book, based on labor market research, covers green jobs representing almost every area of career interest.
The authors’ extensive experience in workforce development will help you explore tomorrow’s green career options by answering such questions as: What green careers are available? What salary can I expect? What education do I need? What is the demand for this profession? How do I change to a green career?
Green Careers offers clear and concise information about the emerging field of environmental jobs. Chapters include:
- Industry-by-industry overview of green jobs
- Ninety different occupations in twelve different career groups
- Over sixty case studies and interviews of people working in green jobs
- Career planning information
- Job search resources
This book explores the green frontier of careers and shows you how to find a field that is best suited to your primary interests, skills, and goals, and then translating that into the sustainable job sphere.
- Career opportunities in the environmental science, renewable energy, smart grid, green building, transportation, manufacturing, sustainability, policy, and more.
- Job search 2.0 techniques (new media, online, networking, and electronic communications)
- Emerging green jobs that will be created in the next 5 years and beyond
Whether you're a recent college graduate or looking to make a career change, Green Careers For Dummies is your one-stop source for finding your fit in an environmentally responsible job. If you are a career counselor, this book gives you a solid overview of the ever-evolving world of green career possibilities you cn refer to in your work with students and clients.
This handy text reviews careers in solar, wind, geothermal, and hydroelectric energy, hydrogen energy and fuel cells, and nuclear energy as well as employment in green building, management, and transportation. The underlying theme—knowledge is power—aids in the common organization of each chapter, which begins with a brief factual introduction and explains career opportunities, salaries, and required education. A brief bibliography follows each chapter. A broad appendix includes a list of 50 schools where students can study for careers in renewable energy and Web sites for job listings, workshops, and professional organizations, as well as contact information for state energy offices. Illustrations and informative sidebars are scattered throughout. Edifying and accessible, this volume will be a welcome addition for career centers and environmental collections.
As the "ecological crisis nears the boiling point," human rights activist and environmental leader Jones (president of the national organization Green For All) lays out a visionary, meticulous and practical explanation of the two major challenges the U.S. currently faces-massive socioeconomic inequality and imminent ecological catastrophe-and how the current third wave of environmentalism, the "investment" wave, can solve both. If industry players want to take advantage of growing consumer demand for green solutions, they'll have to follow principles of inclusiveness as well as conservation and inventiveness to create "broad opportunity and shared prosperity" for citizens at all levels of society. Rife with statistics, facts and history lessons, Jones introduces a "Green New Deal," a re-imagining of FDR's original New Deal that makes the government "a partner" (as opposed to a "nanny" or "bully") of the people, and sets about defining the principles of a "smart, supportive, reliable" partnership. Jones examines success stories from around the world (included close looks at Chicago and Milwaukee), defines government priorities at national and local levels and offers concrete solutions; one major positive step for any "significant U.S. metropolis" is to "invest massively in constructing buses, light rail cars, and mass-transit projects," creating good jobs while cutting greenhouse gases. With both caution and hope, Jones concludes that "tens of thousands of heroes at every level of human society" will be needed to carry off this third, and perhaps ultimate, green initiative.
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